Pre-Conference Workshops
Tuesday 25th July
COFFEE & REGISTRATION 8:00
WORKSHOP A
8:30 -10:30
Developing a Strategic Public Affairs Program to De-Risk Regulatory Approvals
An interactive session examining regional regulatory approaches and effective strategies/tactics for robust stakeholder engagement campaigns in support of regulatory approvals and smooth market entry.
Join to:
- Bring focus to your efforts to map the political ecosystem of direct and indirect influence on regulatory decisions.
- Highlight effective engagement and prioritization strategies in a finite resource environment.
- Discuss strategic messaging and communications to expand your supporter base and escape the false dichotomies of detractors
Workshop Leader:
Robert Jones, Vice President, Global Public Affairs, Mosa Meat
MORNING BREAK & NETWORKING 10:30
WORKSHOP B 11:30 - 1:30
Industrializing Your Facility From Bench to Pilot to Scale
A deep dive session dedicated to surveying the current capacities and bioprocesses of cultivated meat companies to identify next steps to accelerate the industry.
Topics to be discussed:
- Current manufacturing capacities of cultivated meat companies
- Future manufacturing capacities and plans of cultivated meat companies
- Current challenges and state of process development and process design in
cultivated meat companies
Workshop Leader:
Faraz Harsini, Senior Scientist, Bioprocessing, Good Food Institute
LUNCH BREAK & NETWORKING 1:30
WORKSHOP C 2:30 - 4:30
Through the Looking-Glass: Building Your Consumer Market
This forward-looking session is dedicated to brainstorming what the potential market will look like, how best to reach them and how to improve public perception of cultivated food products.
Topics to be covered:
- Identifying the new market to strengthen marketing strategies
- Market research – study types and laying out the framework for how to approach market research
- Current public perception of cultivated meat – what are deciding factors, would they try it?
- Communicating the difference between plant-based and cultivated products to the market to highlight the benefits to consumers
Workshop Leaders:
Roman Laus, Chief Executive officer, Mewery
Roberta Viana Ferreira, Senior Scientist, JBS USA
Yoonchang Hwang, Senior Manager, Business Development & Strategy, everything but..
END OF PRE-CONFERENCE WORKSHOP DAY