Pre-Conference Workshops

Tuesday | August 30, 2022

Workshop A
Mapping Your Go-To-Market Strategy for Commercial Success

Workshop B
Building a Robust Food Safety Program to Ensure Quality of
Your Cultivated Products

Workshop C
Panel: Evaluating the Opportunities to Deliver High Quality
Cultivated Seafood Products

Workshop A:
Mapping Your Go-To-Market Strategy for Commercial Success

10am - 12pm

  • Evaluating commercial opportunities in international markets to maximize
    success and overcome national cultural barriers to cultivated products.
  • Building a team to develop a robust go-to-market strategy cemented in
    consumer insights and successful strategies for branding novel foods.
  • Determine what partnerships should be targeted to help grow your
    product once in market for larger brand recognition and outreach to wider
    consumers.
jeanne varley
Dicki Lulay

Jeanne Varley
Founder
Emerging Brand
Strategies

Dicki Lulay
President
Lulay & Associates

12pm Lunch Break

Workshop B:
Building a Robust Food Safety Program to Ensure Quality of
Your Cultivated Products

1pm - 3pm

  • Understanding what the safety concerns are with cultivated products, how
    that differs from conventional foods, and how this creates challenges in
    regulatory approval.
  • Evaluating your production process from start to finish to ensure safety
    measures and tracking are in place throughout product creation.
  • Creating clear reporting for regulatory bodies to gain confidence in quality
    and safety of your meat or seafood: : How are the industry overcoming
    common concerns in this process?

Speaker to be confirmed

Workshop C:
Panel: Evaluating the Opportunities to Deliver High Quality
Cultivated Seafood Products

3:30pm - 4:30pm

  • Exploring what is driving the need for seafood alternatives and how
    cultivated products can be positioned to fill this market gap.
  • Examining the current challenges faced in building functionality into
    cultivated seafood and how to work around these to create a competitive
    market alternative.
  • Looking ahead to operating alongside the mainstream seafood market as a competitive product.
  • Mapping the pathway to regulatory approval ensure you are ready to bring your product to market.
duong nguyen

Duong Nguyen
Associate Director of
Research & Process
Innovation
Bluu Seafood

Daniel-E-Headshot

Daniel Einhorn
Co-Founder
Mermade Seafoods