Navigating Market Appeal of Hybrid Products to Avoid Marketing No-Man’s Lan
Time: 1:45 pm
day: Conference Day 2
Details:
- Emphasizing the improvement in taste and texture of hybrid products compared to purely plant based and the improved sustainability compared to completely animal-based products to contribute to consumer acceptance
- Identifying the cost and commecial benefits to making hybrid products
- Learning how best to translate, market and position the positives of hybrid products to consumers to improve uptake
