Navigating Market Appeal of Hybrid Products to Avoid Marketing No-Man’s Lan

Time: 1:45 pm
day: Conference Day 2


  • Emphasizing the improvement in taste and texture of hybrid products compared to purely plant based and the improved sustainability compared to completely animal-based products to contribute to consumer acceptance
  • Identifying the cost and commecial benefits to making hybrid products
  • Learning how best to translate, market and position the positives of hybrid products to consumers to improve uptake